Someone picks up a flyer in Starbucks and shows it to the other person and asks, "Ya think we could do this?" Then an e-mail to two people. "Ya think we could do this?" Asking two more friends and by this time feigning some sort of confidence they ask, "You wanna do this?"
This:
What is the Nike+ Human Race?
On 08.31.08, Nike is making a statement like no other before. Nike is putting on the World’s Largest Running Event. The 10k event will be the ultimate runner experience. By combining our digital running world with the physical, the Nike+ Human Race is open to anyone, anywhere. Nike is hosting race events in 25 cities around the world, but by logging into nikeplus.com, every city and every road can become a race-day course.
On 08.31.08, Nike is making a statement like no other before. Nike is putting on the World’s Largest Running Event. The 10k event will be the ultimate runner experience. By combining our digital running world with the physical, the Nike+ Human Race is open to anyone, anywhere. Nike is hosting race events in 25 cities around the world, but by logging into nikeplus.com, every city and every road can become a race-day course.
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And then the next thing you know, you're sitting in front of your computer scanning your pseudo Nike and waiting on your results.
Remarkable.
Remarkable.




























